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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and...
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Cover -- Title Page -- Copyright Page -- About the Author -- About the Technical Editor -- Acknowledgments -- Contents at a Glance -- Contents -- Introduction -- Part I What Happened? -- Chapter 1 Preliminaries -- Basic Concepts in Data Analysis -- What Is a Random Variable? -- Excel...
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