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Mobile ad effectiveness : hyper-contextual targeting with crowdedness

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science 35 (2016) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10011459503

Mobile Ad Effectiveness : Hyper-Contextual Targeting with Crowdedness

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - 2017

This research examines the effects of hyper-contextual targeting with physical crowdedness on consumer responses to mobile ads. It relies on rich field data from one of the world’s largest telecom providers who can gauge physical crowdedness in real-time in terms of the number of active mobile...

Persistent link: https://www.econbiz.de/10014145502

Quantifying the long-term impact of negative word of mouth on cash flows and stock prices

Luo, Xueming - In: Marketing science 28 (2009) 1, pp. 148-165

Persistent link: https://www.econbiz.de/10003858570

Product competitiveness and beating analyst earnings target

Luo, Xueming - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10003986007

The spillover effect of fraudulent reviews on product recommendations

Adamopoulos, Panagiotis - In: Management science : journal of the Institute for … 70 (2024) 12, pp. 8818-8832

Persistent link: https://www.econbiz.de/10015145620

Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth

Todri, Vilma; Adamopoulos, Panagiotis; Andrews, Michelle - In: Journal of marketing 86 (2022) 4, pp. 118-140

Persistent link: https://www.econbiz.de/10013258880

Reputation spillover from agencies on online platforms : evidence from the entertainment industry

Kokkodis, Marios; Adamopoulos, Panagiotis; Ransbotham, Sam - 2023

Persistent link: https://www.econbiz.de/10014422502

The decoy effect and recommendation systems

Mousavi, Nasim; Adamopoulos, Panagiotis; Bockstedt, Jesse - In: Information systems research : ISR 34 (2023) 4, pp. 1533-1553

Persistent link: https://www.econbiz.de/10014487335

The causal relationship between tax revenues and expenditures : evidence from New York State

Glover, Rebecca (contributor); Luo, Xueming (contributor); … - In: New York economic review : journal of the New York … 33 (2002), pp. 61-66

Persistent link: https://www.econbiz.de/10001744175

The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China

Luo, Xueming; Hsu, Maxwell K.; Liu, Sandra S. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 202-214

Persistent link: https://www.econbiz.de/10003725640