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Intro -- Managing Business Performance -- Contents -- Preface -- Acknowledgements -- About the Author -- PART 1 Introduction -- 1 Prologue -- 1.1 Background to this book -- 1.2 Motivation and principles -- 1.3 Who is this book for? -- 1.4 Structure of the book -- References -- 2 A Short History...
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"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...
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