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Congruency and engagement test in an event marketing sponsorship context

Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357

Persistent link: https://www.econbiz.de/10010399900

Measuring the effects of event sponsorship : theoretical frameworks and image transfer models

Abreu Novais, Margarida; Arcodia, Charles - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 308-334

Persistent link: https://www.econbiz.de/10009775413

Determinants of business engagement with regional sport events

Mackellar, Joanne - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 7-26

Persistent link: https://www.econbiz.de/10011301901

Corruption and sponsor value : an event study analysis

Chakravarti, Pritha; Boronczyk, Felix - In: International journal of sport finance 16 (2021) 1, pp. 44-56

Persistent link: https://www.econbiz.de/10012508275

The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts

Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832

Persistent link: https://www.econbiz.de/10014283555

Event Marketing and Sponsorship : Lessons Learned from the Tour De Georgia Cycling Races

Finney, R. Zachary; Lacey, Russell; Scheinbaum, … - 2012

of empirical studies on effective methods of sports sponsorship and event marketing. Specifically, from 2004 to 2008, we …

Persistent link: https://www.econbiz.de/10014174068

Closing the Deal : High School Event Sponsorship

Lawrence, Heather Jane; Pergolizzi, Frank - 2016

Infusing new money into high school athletic programs is an ongoing challenge for many athletic directors. Unfortunately, funding often lags far behind the actual expenses of athletic departments at the level expected by students and parents. Although high school athletics is a completely...

Persistent link: https://www.econbiz.de/10014124636

The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement

Santos, Luiz Silva dos; Lopes, Evandro Luiz; Santos, … - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10013532225

Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands

Moharana, Tapas Ranjan; Roy, Debashree; Saxena, Garima - In: The journal of brand management : an international journal 30 (2023) 5, pp. 432-448

Persistent link: https://www.econbiz.de/10014372609

Why advertisers should embrace event typicality and maximize leveraging of major events

Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607

Persistent link: https://www.econbiz.de/10015192942