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Gender Stereotypes in User-Generated Content

Kerkhof, Anna; Reich, Valentin - 2023

Gender stereotypes pose an important hurdle on the way to gender equality. It is difficult to quantify the problem, though, as stereotypical beliefs are often subconscious or not openly expressed. User-generated content (UGC) opens up novel opportunities to overcome such challenges, as the...

Persistent link: https://www.econbiz.de/10014377552

Identifying customer needs from user-generated content

Timoshenko, Artem; Hauser, John R. - In: Marketing science 38 (2019) 1, pp. 1-20

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Full disclosure : how smartphones enhance consumer self-disclosure

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Big data analysis of volatility spillovers of brands across social media and stock markets

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Comparing automated text classification methods

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From data to dollar : using the wisdom of an online tipster community to improve sports betting returns

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The power of brand selfies

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Automated inference of product attributes and their importance from user-generated content : can we replace traditional market research?

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Gender stereotypes in user-generated content

Kerkhof, Anna; Reich, Valentin Ferdinand Michael - 2023

Persistent link: https://www.econbiz.de/10014320085