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Co-creating positive outcomes in higher education : are students ready for co-creation?

Tarı Kasnakoğlu, Berna; Mercan, Hande - In: Journal of marketing for higher education 32 (2022) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10013277223

Institutional complexity and consumer wellbeing : navigating the conflicting logics of religion, state, and market during the COVID-19 pandemic

Sandıkçı, Özlem; Tarı Kasnakoğlu, Berna; Omeraki … - In: Marketing theory 25 (2025) 1, pp. 15-34

Persistent link: https://www.econbiz.de/10015340202

Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears

Tarı-Kasnakoğlu, Berna; Türe, Meltem; Kalender, Yunus - In: The new generation Z in Asia : dynamics, differences, …, (pp. 167-179). 2020

This chapter provides fresh insight into the lives of Generation Z in Turkey, who are described as the generation born after 1995. The chapter uses secondary information harvested from academic and popular literature, and national statistics. In addition, results from a quantitative survey...

Persistent link: https://www.econbiz.de/10015089725

What drives consumers to engage in immersive technologies? : a consumer metaverse engagement motivation model

Kalender, Yunus; Guzman, Francisco - 2025

Persistent link: https://www.econbiz.de/10015373278