Showing 1 - 10 of 199,592
Persistent link: https://www.econbiz.de/10013535692
Persistent link: https://www.econbiz.de/10012168699
Mobile shopping applications have become a popular channel to reach the omnipresent consumer of today. However, the market space has become highly competitive and as a consequence, cultivating repurchase behavior has become pivotal to retain market share and boost sustainability. While the...
Persistent link: https://www.econbiz.de/10012623811
Persistent link: https://www.econbiz.de/10014313029
Persistent link: https://www.econbiz.de/10014313004
Persistent link: https://www.econbiz.de/10012502686
The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...
Persistent link: https://www.econbiz.de/10012153426
Persistent link: https://www.econbiz.de/10011572119
Persistent link: https://www.econbiz.de/10011938753
Persistent link: https://www.econbiz.de/10015398507