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Managing the interfunctional war : mitigating the negative effects of conflict between sales and marketing
Chernetsky, Victor V.; Hughes, Douglas E.; Walker, Doug; … - In: Industrial marketing management : the international … 122 (2024), pp. 106-118
Persistent link: https://www.econbiz.de/10015125006
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Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.; Matthes, Joseph M.; Friend, Scott B. - In: Industrial marketing management : the international … 77 (2019), pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
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A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash; Al-Khatib, Jamal A. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 3, pp. 213-227
Persistent link: https://www.econbiz.de/10011753788
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The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.; Ishak, Asmai; Rabbance, Fazlul K. - In: Journal of strategic marketing 21 (2013) 6, pp. 465-483
Persistent link: https://www.econbiz.de/10010207316
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Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.; Ishak, Asmai; Kingshott, Russel P. J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
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The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation
Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M.; … - In: Industrial marketing management : the international … 69 (2018), pp. 62-73
Persistent link: https://www.econbiz.de/10011822293
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Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali; Shaikh, Ateeque; Gupta, Suruchika - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
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Marketing strategy implementation : why is it so hard?
Morgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; … - In: Journal of business research : JBR 190 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015419787
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Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
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An exploration of Cava wineries : a resource-based approach
Alonso, Abel Duarte - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10011704094