Hanafizadeh, Payam; Ashhari, Reza - In: The international journal of business science & applied … 20 (2025) 1, pp. 61-100
The utilization of data presents significant opportunities for enhancing business models and generating value. Consequently, the integration of data into value creation processes has given rise to the emergence of data-driven business models. This study aims to delineate and introduce diverse...