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presence in UGPs on customers' purchase behavior in restaurants in Vietnam. This study aims to investigate the relationship …
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Lately, online users have become avid content creators and consumers of brands and firms through reviews. These serve as sources to peers and reflect reviewers’ satisfaction levels with different elements of the experiences. Thus, online reviews are considered reliable sources of information...
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intention to use video teller machine (VTM) services. Data were obtained from 450 customers in Vietnam, where digital …
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