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Selling the value : perceptions of value from key stakeholders in university sales centers
Lastner, Matthew M.; Scribner, Lisa L.; Pelletier, Mark J. - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 382-401
Persistent link: https://www.econbiz.de/10014319616
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Nonprofit quality : What is it and why should nonprofits care?
Woodroof, Parker J.; Howie, Katharine M.; Peasley, … - In: Journal of Philanthropy and Marketing 26 (2020) 1
Persistent link: https://www.econbiz.de/10012273937
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I guess that is fair : How the efforts of other customers influence buyer price fairness perceptions
Lastner, Matthew M.; Fennell, Patrick; Folse, Judith A. G. - In: Psychology & Marketing 36 (2019) 7, pp. 700-715
Persistent link: https://www.econbiz.de/10012083986
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You can't touch this : driving purchase justification for hedonic online purchases
Krallman, Alexandra; Barnes, Donald C.; Lastner, Matthew M. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10013492781
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The early-tenure salesperson : sales effort and sales growth during the ramp-up period
Peasley, Michael C.; Hochstein, Bryan W. - In: Journal of personal selling & sales management : JPSSM 44 (2024) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10015192650
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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The road to recovery : overcoming service failures through positive emotions
Lastner, Matthew M.; Folse, Judith Anne Garretson; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4278-4286
Persistent link: https://www.econbiz.de/10011554157
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Charitable motivations: the role of prestige and identification
Peasley, Michael C.; Coleman, Joshua T.; Stafford, … - In: The service industries journal 38 (2018) 5/6, pp. 265-281
Persistent link: https://www.econbiz.de/10011848092
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Can't leave it at home? : the effects of personal stress on burnout and salesperson performance
Peasley, Michael C.; Hochstein, Bryan; Britton, Benjamin P. - In: Journal of business research : JBR 117 (2020), pp. 58-70
Persistent link: https://www.econbiz.de/10012285294
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Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; … - In: Journal of marketing education : JME 43 (2021) 2, pp. 216-232
Persistent link: https://www.econbiz.de/10012592921