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Marketing mix strategies during and after COVID-19 pandemic and recession : a systematic review

Nikbin, Davoud; Iranmanesh, Mohammad; Ghobakhloo, Morteza; … - In: Asia-Pacific Journal of Business Administration 14 (2021) 4, pp. 405-420

Purpose: This study aims to answer two important questions: (1) Whether companies should reduce or increase the marketing expenses to face the recession caused by COVID-19? and (2) What marketing mix strategies should companies undertake to shine in the post-pandemic world?...

Persistent link: https://www.econbiz.de/10012811001

Determinants of intention to use autonomous vehicles : findings from PLS-SEM and ANFIS

Foroughi, Behzad; Nhan, Pham Viet; Iranmanesh, Mohammad; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014239864

Factors affecting the use of ChatGPT for obtaining shopping information

Foroughi, Behzad; Iranmanesh, Mohammad; Elaheh … - In: International journal of consumer studies 49 (2025) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10015333773

Determinants of followers' purchase intentions toward brands endorsed by social media influencers : findings from PLS and fsQCA

Foroughi, Behzad; Iranmanesh, Mohammad; Nilashi, Mehrbakhsh - In: Journal of consumer behaviour 23 (2024) 2, pp. 888-914

Persistent link: https://www.econbiz.de/10014507478

Marketing mix strategies during and after COVID-19 pandemic and recession : a systematic review

Nikbin, Davoud; Iranmanesh, Mohammad; Ghobakhloo, Morteza; … - In: Asia-Pacific journal of business administration 14 (2022) 4, pp. 405-420

Persistent link: https://www.econbiz.de/10013536876

Determinants of continuance intention to use food delivery apps : findings from PLS and fsQCA

Foroughi, Behzad; Elaheh Yadegaridehkordi; Iranmanesh, … - In: International journal of contemporary hospitality management 36 (2024) 4, pp. 1235-1261

Persistent link: https://www.econbiz.de/10014483836

Effect of augmented reality applications on attitude and behaviours of customers : cognitive and affective perspectives

Iranmanesh, Mohammad; Senali, Madugoda Gunaratnege; … - In: Asia-Pacific journal of business administration 16 (2024) 5, pp. 1067-1092

Persistent link: https://www.econbiz.de/10015326644

Reuse intention of augmented reality apps : recreational consciousness as moderator

Foroughi, Behzad; Hongsachart, Hathaitip; Asadi, Shahla; … - In: The service industries journal 44 (2024) 7/8, pp. 480-521

Persistent link: https://www.econbiz.de/10014551109

Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives

Iranmanesh, Mohammad; Senali, Madugoda Gunaratnege; … - In: Asia-Pacific Journal of Business Administration 16 (2024) 5, pp. 1067-1092

Purpose Understanding how to retain users of augmented reality (AR) shopping apps and to motivate them to purchase is vital to the success of AR apps. This study assessed the chain effect of AR attributes on purchase intention and reuse intention through cognitive and affective factors....

Persistent link: https://www.econbiz.de/10015340813

Drivers of intention to use Murabaha financing : religiosity as moderator

Atal, Naqeeb Ullah; Iranmanesh, Mohammad; Fathyah Hashim; … - In: Journal of Islamic marketing 13 (2022) 3, pp. 740-762

Persistent link: https://www.econbiz.de/10012880219