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Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley; Fares, Omar H.; Mohan, Myuri; Lee, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
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An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
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Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan; Yao, Mike Z. - In: Journal of media business studies 19 (2022) 4, pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
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The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
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The effect of sponsored video customization on video shares : the critical moderating role of influencer and brand characteristics
Chen, Li; Chen, Yiwen; Pan, Yang - In: European journal of marketing 58 (2024) 4, pp. 1047-1082
Persistent link: https://www.econbiz.de/10015047354
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How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang; Blazquez Cano, Marta; McCormick, Helen; … - In: Journal of business research : JBR 134 (2021), pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna; Vinzenz, Friederike; Wirth, Werner - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - 2024
governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. . …
Persistent link: https://www.econbiz.de/10014558562
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820