research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA …,' 'product,' 'price,' and 'brand', with the "Journal of Consumer Psychology" and "Journal of Neuroscience" being key publications …. The most cited article is "Marketing actions can modulate neural representations of experienced pleasantness," with 620 …

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging … areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for … codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial …