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Developing brand emotions across cultures : effects of self-construal and context

Jakubanecs, Alexander; Supphellen, Magne; Haugen, Hege … - In: Journal of Consumer Marketing 36 (2019) 4, pp. 472-483

Purpose: The purpose of this paper is to study the nature of brand emotions elicited by advertising stimuli across cultures and the process underlying such emotional experiences. Design/methodology/approach: The study uses factorial between-subjects design. Random samples of the populations...

Persistent link: https://www.econbiz.de/10012073623

Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context

Jakubanecs, Alexander; Supphellen, Magne; Fedorikhin, … - In: International journal of market research 61 (2019) 5, pp. 518-533

Persistent link: https://www.econbiz.de/10012172411

Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia

Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of East-West business 24 (2018) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011804222

Blank endorsement: The added value of unknown corporate brands

Jakubanecs, Alexander; Supphellen, Magne - In: The journal of brand management : an international journal 19 (2012) 9, pp. 788-801

Persistent link: https://www.econbiz.de/10010009972

Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes

Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-303

Persistent link: https://www.econbiz.de/10008744954

Blank endorsement : the added value of unknown corporate brands

Jakubanecs, Alexander; Supphellen, Magne - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 788-800

Persistent link: https://www.econbiz.de/10009621238

Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes

Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-302

Persistent link: https://www.econbiz.de/10008841889

The consumer as a co-producer and prosumer : convenience food marketing

Troye, Sigurd V.; Supphellen, Magne; Jakubanecs, Alexander - In: Diversity in European marketing : text and cases, (pp. 179-192). 2012

Persistent link: https://www.econbiz.de/10009531587

Cultural embeddedness of products : a new measurement of culture and its effects

Jakubanecs, Alexander; Supphellen, Magne - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 301-323

Persistent link: https://www.econbiz.de/10011472505

A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable responding

Helgeson, James G.; Supphellen, Magne - In: International journal of market research : JMRS ; the … 46 (2004) 2, pp. 205-234

Persistent link: https://www.econbiz.de/10006693456