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B2B brand management : with 7 tables
Kotler, Philip; Pförtsch, Waldemar A. - 2006
Persistent link: https://www.econbiz.de/10003307857
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H2H-Marketing - von Menschen für Menschen : Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe - 2022
Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei einflussreichen Faktoren (Design Thinking, Die Service-Dominant Logic, Digitalisieurung) -- H2H-Mindset: Die Basis -- H2H-Management: Vertrauen und Marke in den Fokus rücken...
Persistent link: https://www.econbiz.de/10013174046
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H2H marketing : the genesis of human-to-human marketing
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe - 2021
1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World.
Persistent link: https://www.econbiz.de/10012399974
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H2H Marketing : Case Studies on Human-to-Human Marketing
Kotler, Philip (ed.); Pförtsch, Waldemar A. (ed.);  … - 2023
The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .
Persistent link: https://www.econbiz.de/10014318466
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The new paradigm : H2H marketing
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 3-54). 2023
Persistent link: https://www.econbiz.de/10014322195
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H2H mindset in H2H marketing
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023
Persistent link: https://www.econbiz.de/10014322296
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H2H brand management and trust
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 117-124). 2023
Persistent link: https://www.econbiz.de/10014322302
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Rethinking operative marketing : the H2H process
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 143-154). 2023
Persistent link: https://www.econbiz.de/10014322311
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Establishing resonance between companies, people, and the environment
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 181-194). 2023
Persistent link: https://www.econbiz.de/10014322317
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - 2024
1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success...
Persistent link: https://www.econbiz.de/10014470295