Purpose: This study aims at exploring the role of perceived disease seriousness in consumers’ preference for generic versus branded drugs, by shedding light on new factors impacting consumer purchase behaviour for pharmaceutical products. Design/methodology/approach: An exploratory study...

Purpose The purpose of this paper is aimed to examine natives' Fervid Attachment to religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and intrinsic (intimate bond, emotionality) characteristics, by shedding light on how leveraging on these...

Italian Abstract: Il contesto economico e sociale in cui viviamo è in continuo cambiamento sottoposto a continue prove di forza che hanno caratterizzato le economie nazionali ed internazionali degli ultimi anni, connotati da una forte regressione economica, che ha però registrato un trend di...

Business Intelligence is currently the keyword for business. BI platforms or software, allow manager to extract proficiency insight, KPI and indicator – or visualize data and reports – not only to conduct expost analysis but especially in order to predict future. Adopting a process-based...

Chapter 1: Introduction: Evolving Consumers, Companies, and Societies. Do We Remember Why Companies Exist? -- Chapter 2: The Relationship Between Individuals' Wellbeing and Individuals' Reactions to New Digital Technologies. A Review -- Chapter 3: The Crucial Role of Perceived Wellbeing in...

Italian Abstract: L'ecosistema dell'innovazione e la rilevanza della Ricerca e Sviluppo stanno acquisendo sempre più valor strategico nei processi di ristrutturazione e reingegnerizzazione delle attività di impresa. La crescita e lo sviluppo si basano su quei fattori che permettono di guardare...