The increasing access to large social network data has generated substantial interest in the marketing community. However, due to its large scale, traditional analysis methods often become inadequate. In this paper, we propose a sequential sampling enhanced composite likelihood approach for e...

Pooling data from multiple sources plays an increasingly vital role in today's world. We propose a new type of design, called a Samurai Sudoku-based space-filling design to address this issue. Such a design is an orthogonal array based Latin hypercube design with the following attractive...

Although experiential events (e.g., product demos, product sampling) have been shown to have a positive impact on both short-term sales and the overall consumer experience, little is known about the factors that drive their success or how the effect of these events evolves over time. In this...

Controversy surrounds the role of the private sector in health service delivery, including primary care and population health services. China’s recent health reforms call for non-discrimination against private providers and emphasize strengthening primary care, but formal contracting-out...