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Product design difference perc...
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1
Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
Saved in:
2
Visual aesthetics and multisensory engagement in online food delivery services
Lee, Jinha
;
Lim, Heejin
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 975-990
Persistent link: https://www.econbiz.de/10014334348
Saved in:
3
Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Huang, Xiaozhi
;
Wei, Meiting
;
Cao, Xin
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
Saved in:
4
Is beauty in the aisles of the retailer? : package processing in visually complex contexts
Orth, Ulrich R.
;
Crouch, Roberta C.
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 524-537
Persistent link: https://www.econbiz.de/10010473269
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
An exploratory conceptualization of consumer design
perception
for digital devices
Mishra, Abhishek
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10011659925
Saved in:
7
Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu
;
Kalliny, Morris
;
Minor, Michael
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
Saved in:
8
Touching products virtually : facilitating consumer mental imagery with gesture control and visual presentation
Liu, Yang
;
Jiang, Zhenhui
;
Chan, Hock Chuan
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 823-854
Persistent link: https://www.econbiz.de/10012198622
Saved in:
9
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
10
Perceived product sizes in visually complex environments
Ketron, Seth
- In:
Journal of retailing
94
(
2018
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011881396
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