Tang, Chaonan; Chen, Zhisong; Peng, Jianhui - In: Marine economics and management : MAEM 5 (2022) 2, pp. 147-172
Purpose: With the growing economic impact of e-commerce and the increasing trend of omnichannel mode, more considerate services can be provided to customers. This paper aims to explore the optimal practice of business strategies and enrich the research content of marine tourism omnichannel....