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      <title>Marketing communications mix practices among micro and small-scale enterprises</title>
      <pubDate>Wed, 06 May 2026 14:41:38 +0000</pubDate>
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      <author>Urbiztondo, Marge Ethan A.</author>
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      <dc:date>2025</dc:date>
      <dc:creator>Urbiztondo, Marge Ethan A.</dc:creator>
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      <title>Rethinking sales education : aligning curriculum with the evolving sales landscape and student expectations</title>
      <pubDate>Wed, 06 May 2026 09:26:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/rethinking-sales-education-aligning-curriculum-with-the-evolving-sales-landscape-and-student-expectations-lai-bennejean-christine/10015638262?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/rethinking-sales-education-aligning-curriculum-with-the-evolving-sales-landscape-and-student-expectations-lai-bennejean-christine/10015638262?sid=1517438713</guid>
      <author>Lai Bennejean, Christine</author>
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      <dc:date>2025</dc:date>
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      <title>Marketing educators and artificial intelligence : a perspective on productivity and innovation</title>
      <pubDate>Wed, 06 May 2026 09:26:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/marketing-educators-and-artificial-intelligence-a-perspective-on-productivity-and-innovation-rogers-pamela/10015638255?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/marketing-educators-and-artificial-intelligence-a-perspective-on-productivity-and-innovation-rogers-pamela/10015638255?sid=1517438713</guid>
      <author>Rogers, Pamela P.</author>
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      <title>Re-imagining marketing education for career readiness in the GenAI era</title>
      <pubDate>Wed, 06 May 2026 09:26:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/re-imagining-marketing-education-for-career-readiness-in-the-genai-era-mehmet-michael/10015638256?sid=1517438713</link>
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      <author>Mehmet, Michael</author>
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      <dc:date>2025</dc:date>
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      <title>Does your sales curriculum need a refresh? : insights on how to align sales curriculum with the modern sales environment</title>
      <pubDate>Wed, 06 May 2026 09:26:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/does-your-sales-curriculum-need-a-refresh-insights-on-how-to-align-sales-curriculum-with-the-modern-sales-environment-scribner-lisa/10015638263?sid=1517438713</link>
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      <author>Scribner, Lisa L.</author>
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      <dc:date>2025</dc:date>
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      <title>A constructivist approach to integrating AI in marketing education : bridging theory and practice</title>
      <pubDate>Wed, 06 May 2026 09:06:42 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-constructivist-approach-to-integrating-ai-in-marketing-education-bridging-theory-and-practice-richter-shahper/10015638250?sid=1517438713</link>
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      <author>Richter, Shahper</author>
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      <dc:date>2025</dc:date>
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      <title>Management of the structure of education as the basis for building systems of cooperation between business, society, and the state</title>
      <pubDate>Wed, 06 May 2026 08:06:41 +0000</pubDate>
      <link>https://www.econbiz.de/Record/management-of-the-structure-of-education-as-the-basis-for-building-systems-of-cooperation-between-business-society-and-the-state-muratova-adelia/10015638194?sid=1517438713</link>
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      <dc:date>2026</dc:date>
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      <title>How direct mail delivers in the age of digital marketing</title>
      <pubDate>Tue, 05 May 2026 12:51:39 +0000</pubDate>
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      <author>Zhang, Jonathan Z.</author>
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      <dc:date>2025</dc:date>
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      <title>The influence of homophily and social identity on eWOM in streaming consumption behaviour</title>
      <pubDate>Tue, 05 May 2026 08:51:37 +0000</pubDate>
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      <title>Gamified approaches to advertising and marketing communication</title>
      <pubDate>Sun, 03 May 2026 21:00:02 +0000</pubDate>
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      <dc:date>2026</dc:date>
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      <title>Developing narrative advertising and marketing discourse in the AI era</title>
      <pubDate>Sun, 03 May 2026 21:00:02 +0000</pubDate>
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      <author>Yilmaz, Recep</author>
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      <dc:date>2026</dc:date>
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      <title>Effectiveness of experiential business models marketing in building customer engagement</title>
      <pubDate>Wed, 29 Apr 2026 12:51:43 +0000</pubDate>
      <link>https://www.econbiz.de/Record/effectiveness-of-experiential-business-models-marketing-in-building-customer-engagement-sivakoti-reddy/10015636467?sid=1517438713</link>
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      <author>Sivakoti Reddy, M.</author>
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      <dc:date>2026</dc:date>
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      <title>Exploring Gen Z’s awareness of green promotion in developing markets</title>
      <pubDate>Wed, 29 Apr 2026 09:51:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/exploring-gen-z-s-awareness-of-green-promotion-in-developing-markets-sambo-ulumeh-isaac/10015636348?sid=1517438713</link>
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      <author>Sambo, Ulumeh Isaac</author>
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      <dc:date>2025</dc:date>
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      <title>Bookstagram tours : redefining social media marketing in the publishing industry in Romania</title>
      <pubDate>Wed, 29 Apr 2026 07:56:39 +0000</pubDate>
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      <guid>https://www.econbiz.de/Record/bookstagram-tours-redefining-social-media-marketing-in-the-publishing-industry-in-romania-obreja-iuliana/10015636249?sid=1517438713</guid>
      <author>Obreja, Iuliana</author>
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      <dc:date>2024</dc:date>
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      <title>A precision marketing method for digital product big data based on user generated content</title>
      <pubDate>Wed, 29 Apr 2026 07:41:42 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-precision-marketing-method-for-digital-product-big-data-based-on-user-generated-content-liu-jing/10015636231?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/a-precision-marketing-method-for-digital-product-big-data-based-on-user-generated-content-liu-jing/10015636231?sid=1517438713</guid>
      <author>Liu, Jing</author>
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      <dc:date>2025</dc:date>
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      <title>Forecasting fashion retail sales in Brazil : a case study before, during and after COVID-19</title>
      <pubDate>Tue, 28 Apr 2026 14:21:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/forecasting-fashion-retail-sales-in-brazil-a-case-study-before-during-and-after-covid-19-padilha-andr%C3%A9-garcia/10015635670?sid=1517438713</link>
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      <author>Padilha, André Garcia</author>
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      <dc:date>2025</dc:date>
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      <title>Exploring the impact of influencer marketing strategies on sustainability in the fashion industry</title>
      <pubDate>Tue, 28 Apr 2026 11:11:40 +0000</pubDate>
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      <author>Palisetty, Ramesh</author>
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      <dc:date>2025</dc:date>
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      <title>Marketing leadership : does the presence of chief marketing officer improve marketing performance?</title>
      <pubDate>Mon, 27 Apr 2026 13:36:56 +0000</pubDate>
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      <author>Lei, Xue</author>
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      <title>The Routledge companion to arts marketing</title>
      <pubDate>Fri, 24 Apr 2026 19:06:41 +0000</pubDate>
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      <title>Marketing : the basics</title>
      <pubDate>Fri, 24 Apr 2026 19:06:41 +0000</pubDate>
      <link>https://www.econbiz.de/Record/marketing-the-basics-moore-karl/10015634291?sid=1517438713</link>
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      <title>The Routledge companion to critical marketing</title>
      <pubDate>Fri, 24 Apr 2026 19:06:41 +0000</pubDate>
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      <title>Africa's indigenous automotive innovation : a focus on Innoson Vehicle Manufacturing and the future of electric vehicle marketing</title>
      <pubDate>Thu, 23 Apr 2026 15:56:39 +0000</pubDate>
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      <author>Madichie, Nnamdi O.</author>
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      <title>Radically hopeful : climate-conscious pedagogy for marketing educators</title>
      <pubDate>Thu, 23 Apr 2026 15:11:43 +0000</pubDate>
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      <title>Building stakeholder trust through industry leadership in sustainable development</title>
      <pubDate>Wed, 22 Apr 2026 18:05:30 +0000</pubDate>
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      <author>Nyquist, Anna</author>
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      <title>The customer experience is a key factor at every stage of the transaction : before, during, and after</title>
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      <title>Effects of sustainable marketing on fast fashion shoppers' perception and behavioral inertia</title>
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      <author>Hesse, Andreas</author>
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      <title>Effective corporate marketers approach sustainability as a commercial issue, not a moral one</title>
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      <title>Politics and better business</title>
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      <title>Examining Sustainable Development Goals through the lens of sustainable marketing in emerging markets</title>
      <pubDate>Wed, 22 Apr 2026 06:35:27 +0000</pubDate>
      <link>https://www.econbiz.de/Record/examining-sustainable-development-goals-through-the-lens-of-sustainable-marketing-in-emerging-markets-kaur-uttam/10015633100?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/examining-sustainable-development-goals-through-the-lens-of-sustainable-marketing-in-emerging-markets-kaur-uttam/10015633100?sid=1517438713</guid>
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      <title>Social media influencer marketing : a systematic literature review</title>
      <pubDate>Tue, 21 Apr 2026 09:01:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/social-media-influencer-marketing-a-systematic-literature-review-trehan-udita/10015632666?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/social-media-influencer-marketing-a-systematic-literature-review-trehan-udita/10015632666?sid=1517438713</guid>
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      <title>Marketing communication trends : a systematic review of market research data</title>
      <pubDate>Mon, 20 Apr 2026 12:35:31 +0000</pubDate>
      <link>https://www.econbiz.de/Record/marketing-communication-trends-a-systematic-review-of-market-research-data-nguyen-huu-thanh/10015632379?sid=1517438713</link>
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      <dc:date>2025</dc:date>
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      <slash:comments>0</slash:comments>
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      <title>Understanding the influence of influencer marketing on young consumers' smartphone buying behavior in Vietnam</title>
      <pubDate>Mon, 20 Apr 2026 12:15:26 +0000</pubDate>
      <link>https://www.econbiz.de/Record/understanding-the-influence-of-influencer-marketing-on-young-consumers-smartphone-buying-behavior-in-vietnam-bui-tuan-anh-ngoc/10015632364?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/understanding-the-influence-of-influencer-marketing-on-young-consumers-smartphone-buying-behavior-in-vietnam-bui-tuan-anh-ngoc/10015632364?sid=1517438713</guid>
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      <dc:date>2024</dc:date>
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      <title>A scientometric analysis of the relationship between entrepreneurial marketing and SME performance for long-term sustainability</title>
      <pubDate>Mon, 20 Apr 2026 12:00:29 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-scientometric-analysis-of-the-relationship-between-entrepreneurial-marketing-and-sme-performance-for-long-term-sustainability-manigandan/10015632343?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/a-scientometric-analysis-of-the-relationship-between-entrepreneurial-marketing-and-sme-performance-for-long-term-sustainability-manigandan/10015632343?sid=1517438713</guid>
      <author>Manigandan, R.</author>
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      <dc:date>2026</dc:date>
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      <title>A study of disruptions in consumer behaviour and marketing strategies in response to the pandemic in India</title>
      <pubDate>Mon, 20 Apr 2026 12:00:29 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-study-of-disruptions-in-consumer-behaviour-and-marketing-strategies-in-response-to-the-pandemic-in-india-jain-reetika/10015632346?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/a-study-of-disruptions-in-consumer-behaviour-and-marketing-strategies-in-response-to-the-pandemic-in-india-jain-reetika/10015632346?sid=1517438713</guid>
      <author>Jain, Reetika</author>
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      <dc:date>2025</dc:date>
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      <slash:comments>0</slash:comments>
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      <title>The rhetoric in tourism websites : influential voices of digital space</title>
      <pubDate>Fri, 17 Apr 2026 13:08:28 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-rhetoric-in-tourism-websites-influential-voices-of-digital-space-zakharova-garc%C3%ADa-ganna/10015628772?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/the-rhetoric-in-tourism-websites-influential-voices-of-digital-space-zakharova-garc%C3%ADa-ganna/10015628772?sid=1517438713</guid>
      <author>Zakharova García, Ganna</author>
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      <dc:date>2024</dc:date>
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      <title>Investigating the impact of logistics practices on marketing performance of business enterprises : the mediating role of competitive strategy</title>
      <pubDate>Fri, 17 Apr 2026 08:18:27 +0000</pubDate>
      <link>https://www.econbiz.de/Record/investigating-the-impact-logistics-practices-marketing-performance-business-enterprises-the-mediating-role-competitive-strategy-setegn-arega-enbiale/10015628497?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/investigating-the-impact-logistics-practices-marketing-performance-business-enterprises-the-mediating-role-competitive-strategy-setegn-arega-enbiale/10015628497?sid=1517438713</guid>
      <author>Setegn, Arega Enbiale</author>
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      <dc:date>2025</dc:date>
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      <slash:comments>0</slash:comments>
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      <title>Sales prediction using wow-coding platforms</title>
      <pubDate>Fri, 17 Apr 2026 07:23:32 +0000</pubDate>
      <link>https://www.econbiz.de/Record/sales-prediction-using-wow-coding-platforms-pasch-timur/10015628419?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/sales-prediction-using-wow-coding-platforms-pasch-timur/10015628419?sid=1517438713</guid>
      <author>Pasch, Timur</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
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      <slash:comments>0</slash:comments>
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    <item>
      <title>Marketing : Grundlagen für Studium und Praxis</title>
      <pubDate>Thu, 16 Apr 2026 23:18:27 +0000</pubDate>
      <link>https://www.econbiz.de/Record/marketing-grundlagen-f%C3%BCr-studium-und-praxis-bruhn-manfred/10015628337?sid=1517438713</link>
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      <author>Bruhn, Manfred</author>
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      <dc:date>2026</dc:date>
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      <slash:comments>0</slash:comments>
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    <item>
      <title>Marketing and smart technologies : proceedings of ICMarkTech 2025, volume 2</title>
      <pubDate>Thu, 16 Apr 2026 23:18:27 +0000</pubDate>
      <link>https://www.econbiz.de/Record/marketing-and-smart-technologies-proceedings-of-icmarktech-2025-volume-2-reis-jos%C3%A9-lu%C3%ADs/10015628364?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/marketing-and-smart-technologies-proceedings-of-icmarktech-2025-volume-2-reis-jos%C3%A9-lu%C3%ADs/10015628364?sid=1517438713</guid>
      <author>Reis, José Luís</author>
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      <dc:date>2026</dc:date>
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    <item>
      <title>Exploring entrepreneurial marketing theory in the context of SME innovation : a theoretical review and scientometric approach</title>
      <pubDate>Thu, 16 Apr 2026 11:23:26 +0000</pubDate>
      <link>https://www.econbiz.de/Record/exploring-entrepreneurial-marketing-theory-in-the-context-of-sme-innovation-a-theoretical-review-and-scientometric-approach-manigandan/10015628063?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/exploring-entrepreneurial-marketing-theory-in-the-context-of-sme-innovation-a-theoretical-review-and-scientometric-approach-manigandan/10015628063?sid=1517438713</guid>
      <author>Manigandan, R.</author>
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      <dc:date>2025</dc:date>
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      <title>The power of gamification in marketing and brand engagement : trends and insights</title>
      <pubDate>Thu, 16 Apr 2026 10:03:33 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-power-of-gamification-in-marketing-and-brand-engagement-trends-and-insights-shekhar-suraj-kushe/10015627986?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/the-power-of-gamification-in-marketing-and-brand-engagement-trends-and-insights-shekhar-suraj-kushe/10015627986?sid=1517438713</guid>
      <author>Shekhar, Suraj Kushe</author>
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      <dc:date>2025</dc:date>
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      <slash:comments>0</slash:comments>
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      <title>Past, present, and future of work innovation research landscape in marketing : science mapping and thematic clustering</title>
      <pubDate>Thu, 16 Apr 2026 07:38:28 +0000</pubDate>
      <link>https://www.econbiz.de/Record/past-present-and-future-of-work-innovation-research-landscape-in-marketing-science-mapping-and-thematic-clustering-bhatnagar-abhinna-baxi/10015627910?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/past-present-and-future-of-work-innovation-research-landscape-in-marketing-science-mapping-and-thematic-clustering-bhatnagar-abhinna-baxi/10015627910?sid=1517438713</guid>
      <author>Bhatnagar, Abhinna Baxi</author>
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      <dc:date>2025</dc:date>
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    <item>
      <title>Beyond recognition : the foundation of the next generation of AI-driven facial technologies and the marketing perspective</title>
      <pubDate>Wed, 15 Apr 2026 10:48:31 +0000</pubDate>
      <link>https://www.econbiz.de/Record/beyond-recognition-the-foundation-of-the-next-generation-of-ai-driven-facial-technologies-and-the-marketing-perspective-ademi-lutfije/10015627615?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/beyond-recognition-the-foundation-of-the-next-generation-of-ai-driven-facial-technologies-and-the-marketing-perspective-ademi-lutfije/10015627615?sid=1517438713</guid>
      <author>Ademi, Lutfije</author>
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      <dc:date>2025</dc:date>
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    <item>
      <title>What we know and don't know about virtual influencers : status quo and future research agenda</title>
      <pubDate>Wed, 15 Apr 2026 09:38:32 +0000</pubDate>
      <link>https://www.econbiz.de/Record/what-we-know-and-don-t-know-about-virtual-influencers-status-quo-and-future-research-agenda-rudeloff-christian/10015627546?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/what-we-know-and-don-t-know-about-virtual-influencers-status-quo-and-future-research-agenda-rudeloff-christian/10015627546?sid=1517438713</guid>
      <author>Rudeloff, Christian</author>
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      <dc:date>2025</dc:date>
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      <title>An analysis of the literature on the use of fuzzy QFD in logistics strategies</title>
      <pubDate>Wed, 15 Apr 2026 07:03:27 +0000</pubDate>
      <link>https://www.econbiz.de/Record/an-analysis-of-the-literature-on-the-use-of-fuzzy-qfd-in-logistics-strategies-s%C3%B3s-eszter/10015627377?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/an-analysis-of-the-literature-on-the-use-of-fuzzy-qfd-in-logistics-strategies-s%C3%B3s-eszter/10015627377?sid=1517438713</guid>
      <author>Sós, Eszter</author>
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      <dc:date>2026</dc:date>
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      <title>Customer relationship management and value creation as key mediators of female-owned MSMEs' market performance</title>
      <pubDate>Fri, 10 Apr 2026 13:18:28 +0000</pubDate>
      <link>https://www.econbiz.de/Record/customer-relationship-management-and-value-creation-as-key-mediators-of-female-owned-msmes-market-performance-hendrayati-heny/10015626071?sid=1517438713</link>
      <guid>https://www.econbiz.de/Record/customer-relationship-management-and-value-creation-as-key-mediators-of-female-owned-msmes-market-performance-hendrayati-heny/10015626071?sid=1517438713</guid>
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      <title>Quick guide digital marketing roadmap : analysis, concept development, and success measurement of your digital marketing</title>
      <pubDate>Thu, 09 Apr 2026 23:05:33 +0000</pubDate>
      <link>https://www.econbiz.de/Record/quick-guide-digital-marketing-roadmap-analysis-concept-development-and-success-measurement-of-your-digital-marketing-schwarz-musch-alexander/10015625730?sid=1517438713</link>
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      <author>Schwarz-Musch, Alexander</author>
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      <dc:date>2026</dc:date>
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      <title>Eurasian Business and Economics Perspectives : proceedings of the 50th Eurasia Business and Economics Society Conference</title>
      <pubDate>Thu, 09 Apr 2026 23:05:33 +0000</pubDate>
      <link>https://www.econbiz.de/Record/eurasian-business-and-economics-perspectives-proceedings-of-the-50th-eurasia-business-and-economics-society-conference-bilgin-mehmet-huseyin/10015625738?sid=1517438713</link>
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      <title>Banana flour goes to market : the marketing mix to introduce banana flour to the consumer market</title>
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      <title>Using social media as a marketing communication strategy : perspectives from health-related non-profit organizations</title>
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      <guid>https://www.econbiz.de/Record/using-social-media-as-a-marketing-communication-strategy-perspectives-from-health-related-non-profit-organizations-thomas-shaun/10015624845?sid=1517438713</guid>
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