Similar Search Results

Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi

Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - In: International Journal of Research in Business and … 9 (2020) 4, pp. 244-252

Persistent link: https://www.econbiz.de/10012266494

Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love

Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205

Persistent link: https://www.econbiz.de/10013164305

Fostering consumer-brand relationships through social media brand communities

Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

The effect of social media brand engagement on customer brand loyalty : a study on skincare brands customers in Indonesia

Atmaja, Dodi Ria; Sari, Riska Ware Arum - In: ASEAN marketing journal : Association of Southeast … 15 (2023) 2, pp. 43-66

Manuscript type: Research Paper Research Aims: This research aims to examine the impact of brand engagement on social … media on consumer brand loyalty (BL), by investigating the moderating roles of brand co-creation, brand trust, and brand … data was analyzed using Structural Equation Modeling (SEM). Research Findings: The results show that brand experience can …

Persistent link: https://www.econbiz.de/10015438977

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust

Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664

Persistent link: https://www.econbiz.de/10013536271

Trust and commitment within a virtual brand community : the mediating role of brand relationship quality

Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955

Persistent link: https://www.econbiz.de/10011946998

Brand trust and engagement in social commerce

George, Ajimon; Joseph, Ajay; Abraham, Mathew; Joseph, … - In: International journal of consumer studies 47 (2023) 5, pp. 1791-1809

Persistent link: https://www.econbiz.de/10014335640

Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook

Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019

Persistent link: https://www.econbiz.de/10012104159

Exploring masstige brands' antecedents and outcomes

Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10014465439

Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288