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Determinants of loyalty programmes and their impact on store patronage

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An approach to develop effective customer loyalty programs : the VIP program at T&T Supermarkets Inc.

Ho, Richard; Huang, Leo; Huang, Stanley; Lee, Tina; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 6, pp. 702-720

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Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains

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Customers' relationship with their grocery store : direct and moderating effects from store format and loyalty programs

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Influence of loyalty programmes on satisfaction and retail store loyalty

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One-to-one marketing in grocery retailing

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The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

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The joint sales impact of frequency reward and customer tier components of loyalty programs

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Persistent link: https://www.econbiz.de/10009548703

Loyalty programs in the pharmaceutical retail : the impact of a network loyalty program on the pharmacy loyalty

Nobre, Helena; Rodrigues, Catarina - In: International journal of business excellence 14 (2018) 4, pp. 454-469

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