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Opera streaming : perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

Ouazzani, Yacine; Calderón Garcia, Haydée; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 5/6, pp. 414-442

Persistent link: https://www.econbiz.de/10014299302

How emotional response mediates servicescape impact on post consumption outcomes : an application to opera events

Tubillejas-Andrés, Berta; Cervera-Taulet, Amparo; … - In: Tourism management perspectives : TMP 34 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012238248

Feeling emotions in the public performing arts sector : does gender affect?

Tubillejas-Andrés, Berta; Cervera-Taulet, Amparo; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10012129539

Dynamische Fähigkeiten der Exportdienstleister im Obst- und Gemüsesegment: Ansatzpunkte zur Überwindung von internen Exportbarrieren

Kolbe, Diana; Calderón Garcia, Haydée - In: German journal of agricultural economics : GJAE 66 (2017) 4, pp. 234-244

In dieser Studie wird untersucht. welche Auswirkungen dynamische Fähigkeiten beim Export von frischem Obst und Gemüse im Bereich der kleinen und mittelgroßen Unternehmen im Zwischenhandel haben können.Die Grundlage dieser explorativen, qualitativen Studie bilden Tiefeninterviews. Die...

Persistent link: https://www.econbiz.de/10011789250

Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance

Kolbe, Diana; Calderón Garcia, Haydée; Frasquet … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 115-127

Persistent link: https://www.econbiz.de/10012797117

Cooperation as a mediator between ICT and export success

Cotarelo, M.; Calderón Garcia, Haydée - In: Journal of global marketing 31 (2018) 3, pp. 197-209

Persistent link: https://www.econbiz.de/10011963118

The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises : a Latin American perspective

Kolbe, Diana; Frasquet Deltoro, Marta; Calderón … - In: Multinational business review 30 (2022) 2, pp. 289-312

Persistent link: https://www.econbiz.de/10013390704

The upcoming rise of SMEs in cross-border public procurement : is it a matter of networking capabilities?

Fayos, Teresa; Calderón Garcia, Haydée; … - In: Journal of international entrepreneurship 20 (2022) 4, pp. 537-563

Persistent link: https://www.econbiz.de/10014227664

Assessing formative artscape to predict opera attendees’ loyalty

Tubillejas-Andrés, Berta; Cervera-Taulet, Amparo; … - In: European Business Review 33 (2020) 1

Purpose: This paper aims to posit servicescape from a multi-dimensional formative approach beyond mere conceptualizations limited to its physical dimensions. An analysis is carried out to predict loyalty behaviours in a cultural service. Design/methodology/approach: Partial least square was...

Persistent link: https://www.econbiz.de/10012275342

Live streaming shopping as a new retail format : insights from a qualitative study of consumers and retailers

Picot-Coupey, Karine; Bouragba, Younes; Lachaud, … - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1313-1351

Persistent link: https://www.econbiz.de/10014484084