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An exploration of advertorials used to attract Foreign Direct Investment
Wilson, Rick T.; Baack, Daniel W. - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10012244985
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International marketing
Baack, Daniel W.; Harris, Eric G.; Baack, Donald - 2013
Persistent link: https://www.econbiz.de/10009526511
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International marketing
Baack, Daniel W.; Czarnecka, Barbara; Baack, Donald - 2019 - 2nd edition
Persistent link: https://www.econbiz.de/10011947200
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Diverse effects of diversity : disaggregating effects of diversity in global virtual teams
Taras, Vas; Baack, Daniel W.; Caprar, Dan; Dow, Douglas; … - In: Journal of international management 25 (2019) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10012133340
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The invisible racialized minority entrepreneur : using white solipsism to explain the white space
Garcia, Rosanna; Baack, Daniel W. - In: Journal of business ethics : JBE 188 (2023) 3, pp. 397-418
Few studies in the business ethics literature explore marginalized populations, such as the racially minoritized entrepreneur. This absence is an ethical issue for the business academy as it limits the advancement of racial epistemologies. This study explores how this exclusionary space emerges...
Persistent link: https://www.econbiz.de/10014492093
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Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.; Baack, Daniel W. - In: Journal of international marketing 20 (2012) 2, pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
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Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.; Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
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Advertising to businesses : does creativity matter?
Baack, Daniel W.; Wilson, Rick T.; Dessel, Maria M. van; … - In: Industrial marketing management : the international … 55 (2016), pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T. - In: Journal of advertising 52 (2023) 2, pp. 279-299
Persistent link: https://www.econbiz.de/10014233833