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1
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
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Hospitality and COVID-19 : a willingness to choose e-consultation owing to unemployment and home isolation
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Panigrahi, …
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 3982-4013
Persistent link: https://www.econbiz.de/10014502520
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Retail atmospherics effect on store performance and personalised shopper behaviour : a cognitive computing approach
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Tata, Sai Vijay
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1948-1977
Persistent link: https://www.econbiz.de/10014333947
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4
Assessing the intention to adopt computational intelligence in interactive marketing
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015095060
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5
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
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6
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
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7
Reaching new heights : investigating adoption factors shaping the moon landing of metaverse tourism
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Information technology & tourism
26
(
2024
)
2
,
pp. 219-253
Persistent link: https://www.econbiz.de/10015080432
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8
Personalized digital marketing recommender engine
Behera, Rajat Kumar
;
Gunasekaran, Angappa
;
Gupta, Shivam
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-24
Persistent link: https://www.econbiz.de/10012171970
Saved in:
9
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
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10
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
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