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Marketing analytics : the bridge between customer psychology and marketing decision-making

Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611

Persistent link: https://www.econbiz.de/10014432503

Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products

Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10012167421

Case Study on Marketing Information System

Jain, Trilok Kumar - 2023

This case study presents a small situation from a newspaper office. This case study will bring to the decision makers the issues relating to lack of information or delay in information. The decision makers should analyze the situation and present a solution for creating a swift information system

Persistent link: https://www.econbiz.de/10014360589

The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices

Branda, Anthony F.; Lala, Vishal; Gopalakrishna, Pradeep - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 84-94

Persistent link: https://www.econbiz.de/10011951071

Understanding casino experiential attributes : an application to market positioning

Wong, IpKin Anthony; Wu, JiaYi Seven - In: International journal of hospitality management 35 (2013), pp. 214-224

Persistent link: https://www.econbiz.de/10010225794

Style before substance? : building loyalty through marketing communication congruity

Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352

Persistent link: https://www.econbiz.de/10011725683

Effective customer selection for marketing campaigns based on net scores

Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10011699233

Avoiding digital marketing analytics myopia : revisiting the customer decision journey as a strategic marketing framework

Vollrath, Matthew D.; Villegas, Salvador G. - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 106-113

Persistent link: https://www.econbiz.de/10013258515

Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business

Sathi, Arvind - 2014

will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how … companies can learn the tools and techniques to take advantage of marketing analytics …

Persistent link: https://www.econbiz.de/10013523119

Intelligent systems and artificial intelligence to enhance customer segmentation

Costa, Renato J. Lopes da; Gonçalves, Rui; Fachada, Bruno - In: International journal of business information systems : … 49 (2025) 1, pp. 65-93

Persistent link: https://www.econbiz.de/10015409555