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Deriving value from branded mo...
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date (oldest first)
1
Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar
;
Swain, Swapnarag
;
Ahmad, Anees
; …
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
Saved in:
2
The mediation role of
brand
trust and satisfaction between
brand
image and loyalty
Gelaidan, Hamid Mahmood
;
Mabkhot, Hashed Ahmad
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
Saved in:
3
The role of transactionality of mobile branded apps in
brand
experience
and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
4
Shaping halal into a
brand
? : factors affecting consumers’ halal
brand
purchase intention
Ali, Afzaal
;
Ali, Adnan
;
Sherwani, Mehkar
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
3
,
pp. 234-259
Persistent link: https://www.econbiz.de/10011800183
Saved in:
5
A consumer-based
brand
performance model for assessing
brand
success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
6
Role of
brand
experience
,
brand
trust and
brand
love in assessing
brand
loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
7
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
Personalization
, value co-creation, and
brand
loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
9
The effects of service
brand
dimensions on
brand
loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
10
Examining the role of wine
brand
love on
brand
loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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