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Algorithm of forming the category management in the DIY market segment

Romat, Yevgeny; Biliavska, Yuliia - In: Montenegrin journal of economics 14 (2018) 3, pp. 129-142

Persistent link: https://www.econbiz.de/10012265745

The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets

Azimont, Frank; Araujo, Luis - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1010-1018

Persistent link: https://www.econbiz.de/10008655042

A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772

Strategic assortment decisions in information-intensive and turbulent environments

Dekimpe, Marnik G.; Gielens, Katrijn; Raju, Jagmohan Singh - In: Journal of retailing 87 (2011), pp. 17-28

Persistent link: https://www.econbiz.de/10009269268

Marktpotenzialanalysen als Basis der Sortimentspolitik : das Beispiel Presseartikel

Dobbelstein, Thomas - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001632763

International tourists' decision timing : cross-national differences

Thrane, Christer; Farstad, Eivind; Dybedal, Petter - In: Tourism economics : the business and finance of tourism … 20 (2014) 2, pp. 227-240

Persistent link: https://www.econbiz.de/10010351443

The role of user privacy concerns in shaping competition among platforms

Gal-Or, Esther; Gal-Or, Ronen; Penmetsa, Nabita - In: Information systems research : ISR 29 (2018) 3, pp. 698-722

Persistent link: https://www.econbiz.de/10011929261

Should Africa's emerging markets still be considered as a separate asset class?

Boako, Gideon; Alagidede, Paul - In: Applied economics letters 24 (2017) 1/3, pp. 61-66

Persistent link: https://www.econbiz.de/10011703834

Dynamics between brand diversification and segment diversification on firm value

Koh, Yoon - In: Tourism economics : the business and finance of tourism … 25 (2019) 5, pp. 819-826

Persistent link: https://www.econbiz.de/10012182192

Continuous Departure Time of Day Preferences for Continental U.S. Airline Markets Segmented by Distance, Direction of Travel, Number of Time Zones, Day of Week and Itinerary Type

Lurkin, Virginie - 2016

size and comprehensiveness of our database allowed us to estimate highly refined continuous departure time of day … preference curves that account for distance, direction of travel, the number of time zones traversed, departure day of week and … all model coefficients (including the 1260 time of day parameters) and summarize results in a series of ten figures. These …

Persistent link: https://www.econbiz.de/10013000488