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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

Persistent link: https://www.econbiz.de/10015075444

Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

Persistent link: https://www.econbiz.de/10011573434

Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?

Santi, Pedro Victor de; Carneiro-da-Cunha, Julio Araujo; … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 100-121

Persistent link: https://www.econbiz.de/10014340166

Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective

Toufaily, Elissar; Pons, Frank - In: Journal of retailing and consumer services 34 (2017), pp. 58-69

Persistent link: https://www.econbiz.de/10011628994

Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306

Persistent link: https://www.econbiz.de/10012251138

Trust and digital privacy : willingness to disclose personal information to banking chatbot services

Lappeman, James; Marlie, Siddeeqah; Johnson, Tamryn; … - In: Journal of financial services marketing 28 (2023) 2, pp. 337-357

Persistent link: https://www.econbiz.de/10014326884

The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce

Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 81 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125122

Value Realization in the Phygital Reality Market : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds

Huang, Lin; Gao, Biao; Gao, Mengjia - 2023

age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of …

Persistent link: https://www.econbiz.de/10014327452

The impact of omnichannel integration towards customer interest in alternatives : retailer uncertainty and web rooming in retailing

Ellahi, Abida; Ain, Qurat Ul; Hafiz Mudassir Rehman; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and...

Persistent link: https://www.econbiz.de/10014531366

Shopper marketing 2.0 : opportunities and challenges

Shankar, Venkatesh - 2014

Persistent link: https://www.econbiz.de/10010424892