The purpose of this study is to determine the effect of word of mouth (WOM) attributes on the resilience of customers to negative word of mouth (NWOM) about locally made products when mediated by message quality. The study's findings contribute to a variety of areas. To begin, available...

Many small and medium enterprises (SMEs) do not often survive beyond five years. The major challenge is the transition from the maturity stage to a sustainable stage. However, apart from a few studies done on SME sustainability with the majority engaged in SME performance, a gap has been...

Purpose This research aims to explore the concept of green dynamic capabilities, which can facilitate the adoption of green technological innovations for the purpose of enhancing brand sustainability. Specifically, the study seeks to investigate the mediating role of green technological...

This paper investigates the relationship between supplier development and procurement performance in the public sector. Furthermore, the paper examines the moderating role of contract management difficulty on the relationship between supplier development and procurement performance. Using...