The COVID-19 pandemic's pernicious consequences are characterised as quintessential disruptors that have inflicted widespread havoc upon human, social, and economic spheres globally, leading to a surge in online shopping and underscoring the significance of its examination. This study...

Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and propose a future research agenda....