Purpose: The purpose of this paper is to examine how modularity is used for enabling value creation in managing healthcare logistics services. Design/methodology/approach: Material logistics of four different kinds of hospitals is examined through a qualitative case study. The theoretical...

Purpose: The purpose of this paper is to investigate the impact of logistics value-adding services and perceived service quality on brand equity among B2B customers of a brewery company. Design/methodology/approach: A theoretical model is developed and tested using survey data from 173 hotel,...