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The essence of new product development is the creation, utilization and exploitation of new knowledge. Business sustainability is embedded in the firm’s ability to manage its new product development (NPD) processes. This paper explores the complex relationship between organizational context,...
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Purpose – The purpose of this paper is to provide an understanding of a concept that the author refers to as strategic research and development. Design/methodology/approach – The driver for this article came from interviews and discussions with CEOs, vice presidents, and director level...
Persistent link: https://www.econbiz.de/10014882753
We propose a partial theory explaining the processing of opportunities by individuals in organizations, specifically for opportunities with both commercial and moral significance (measured as intensities). The goal of such theorizing is to identify and analyze the range of interactions that the...
Persistent link: https://www.econbiz.de/10014332945
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We propose a partial theory explaining the processing of opportunities by individuals in organizations, specifically for opportunities with both commercial and moral significance (measured as intensities). The goal of such theorizing is to identify and analyze the range of interactions that the...
Persistent link: https://www.econbiz.de/10012795606