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An exploratory study of using 3D avatars as online salespeople : the effect of avatar type on credibility, homophily, attractiveness and intention to interact

Mull, Ian; Wyss, Jamie; Moon, Eunjung; Lee, Seung-Eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 154-168

Persistent link: https://www.econbiz.de/10011316422

Global e-tailing: US consumers' intention to shop for cultural products on the internet

Lee, Seung-Eun; Littrell, Mary A. - In: International journal of retail & distribution management 33 (2005) 2-3, pp. 133-147

Persistent link: https://www.econbiz.de/10006425988

Global e-tailing: US consumers' intention to shop for cultural products on the internet

Lee, Seung-Eun; Littrell, Mary A. - In: International journal of retail & distribution management 33 (2005) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10006426470

Individual differences, motivations, and willingness to use a mass customization option for fashion products

Fiore, Ann Marie; Lee, Seung-Eun; Kunz, Grace - In: European journal of marketing : EJM 38 (2004) 7, pp. 835-849

Persistent link: https://www.econbiz.de/10006079670

Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment

Touchette, Ben; Schanski, Morgan; Lee, Seung-Eun - In: Journal of Fashion Marketing and Management 19 (2015) 2, pp. 107-119

Purpose – The purpose of this paper is to examine features of branded entertainment in apparel brands’ Facebook pages based on the conceptual framework of play themes (Zhang, 2010). Design/methodology/approach – A content analysis was performed for 1,443 posts present on 50 apparel...

Persistent link: https://www.econbiz.de/10014868506

Assessing sustainable initiatives of apparel retailers on the internet

Fulton, Katelyn; Lee, Seung-Eun - In: Journal of fashion marketing and management 17 (2013) 3, pp. 353-366

Persistent link: https://www.econbiz.de/10010184337

Small-town consumers' disconfirmation of expectations and satisfaction with local independent retailers

Lee, Seung-Eun; Johnson, Kim K.P.; Gahring, Sherri A. - In: International journal of retail & distribution management 36 (2008) 2, pp. 143-157

Persistent link: https://www.econbiz.de/10007980152

Small-town consumers' disconfirmation of expectations and satisfaction with local independent retailers

Lee, Seung-Eun; Johnson, Kim K.P.; Gahring, Sherri A. - In: International journal of retail & distribution management 36 (2008) 2-3, pp. 143-157

Persistent link: https://www.econbiz.de/10007995691

An exploratory study of sustainable apparel retailers on the internet

Fulton, Katelyn; Lee, Seung-eun - In: International journal of electronic marketing and … 5 (2012) 2, pp. 95-109

Persistent link: https://www.econbiz.de/10010076244

Internet vs mobile services : comparisons of gender and ethnicity

Lee, Hyun-hwa; Lee, Seung-eun - In: Journal of research in interactive marketing : … 4 (2010) 4, pp. 346-375

Persistent link: https://www.econbiz.de/10009896832