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Purpose The purpose of this study is to identify and understand distinct tourist segments in Phuket, focusing on their characteristics, attitudes and perceptions as visitors to a creative gastronomic destination. Design/methodology/approach In this study, cluster analysis is used to identify...
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Purpose: This paper aims to investigate the impact of gastronomic experience on sharing experiences, as well as place attachment as a mediator and length of stay as a moderator. Design/methodology/approach: Quantitative method...
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