acting as Guest Editor, Editor (Brian Jones); … - In: Journal of Historical Research in Marketing 1 (2009) 1, pp. 10-33
Purpose – The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article which first appeared in the Journal of Macromarketing in 1995. Design/methodology/approach – An...