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1
Consumer innovativeness and personal characteristics : a study among the inhabitants of the Poznań agglomeration
Michalak, Szymon
;
Bartkowiak, Paweł
- In:
Folia oeconomica Stetinensia : FOS
21
(
2021
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012800565
Saved in:
2
Leading Edge Technologies in Fashion
Innovation
: Product Design and Development Process from Materials to the End Products to Consumers
Lee, Young-A.
(
ed.
)
-
2022
) -- Chapter 2. Material
Innovation
with Technologies (Huantian Cao) -- Chapter 3. Wearable Technology in Fashion (Sumin Koo and …
Persistent link: https://www.econbiz.de/10012814769
Saved in:
3
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
4
Categorizing product attributes efficiently in QFD-Kano : a case analysis in telecommunication
Suef, Mokh
;
Suparno
;
Singgih, Moses Laksono
- In:
The TQM journal : the international review of …
29
(
2017
)
3
,
pp. 512-527
Persistent link: https://www.econbiz.de/10011703582
Saved in:
5
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
6
The role of new product launch on variety seeking buying behaviour in hygienic products
Ibrahimi, Arta Ejupi
;
Ejupi, Diellza
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 132-144
Persistent link: https://www.econbiz.de/10012512773
Saved in:
7
An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Saved in:
8
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
9
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
10
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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