Ginting, Diyanti Pratiwi; Gayatri, Gita - In: ASEAN marketing journal : Association of Southeast … 16 (2024) 2, pp. 131-149
Research Aims: This study aims to understand the factors influencing purchase intention in premium online dating applications, focusing on performance expectancy, effort expectancy, privacy risk, habit, enjoyment, social value, and quality. Design/methodology/approach: Data were collected...