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A mixed-methods approach for designing market-driven packaging

Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 268-289

Persistent link: https://www.econbiz.de/10010003221

A mixed-methods approach for designing market-driven packaging

Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 268-289

Persistent link: https://www.econbiz.de/10009573216

Brand image associations for large virtual groups

Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: Qualitative Market Research: An International Journal 13 (2010) 3, pp. 309-323

Purpose – As an aid to understanding brand image and brand attitude, this paper aims to present an innovative method of capturing qualitative brand associations from very large virtual groups. Design/methodology/approach – From the target market, two familiar brands were selected: one more...

Persistent link: https://www.econbiz.de/10014987250

Brand image associations for large virtual groups

Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 309-323

Persistent link: https://www.econbiz.de/10009853857

On the validity of measuring brand images by rating concepts and free associations

Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 289-303

Persistent link: https://www.econbiz.de/10009428110

Brand image associations for large virtual groups

Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 309-323

Persistent link: https://www.econbiz.de/10008901315

Mexico and the United States: Common border, common negotiating orientations

Metcalf, Lynn; Bird, Allan; Dewar, Dídimo - In: Thunderbird international business review 50 (2008) 1, pp. 25-44

Persistent link: https://www.econbiz.de/10007896333

Integrating Sustainability Into the Marketing Curriculum: Learning Activities That Facilitate Sustainable Marketing Practices

Borin, Norm; Metcalf, Lynn - In: Journal of marketing education : JME 32 (2010) 2, pp. 140-155

Persistent link: https://www.econbiz.de/10008436746

Integrating sustainability into the marketing curriculum : learning activities that facilitate sustainable marketing practices

Borin, Norm; Metcalf, Lynn - In: Journal of marketing education : JME 32 (2010) 2, pp. 140-154

Persistent link: https://www.econbiz.de/10003997705

Mexico and the United States : common border, common negotiating orientations

Metcalf, Lynn; Bird, Allan; Dewar, Dídimo - In: Thunderbird international business review 50 (2008) 1, pp. 25-43

Persistent link: https://www.econbiz.de/10003617507