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Marketing in the age of sustainability
In: Strategic Direction 26 (2010) 7
Persistent link: https://www.econbiz.de/10015011556
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Ten global consumer trends in 2011
Harrison, D. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011766
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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011768
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Too posh to push direct? (how luxury brands are successfully using direct marketing)
Handley, L. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011780
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Promoting the Belt and Road Initiative : a strategic marketing approach
Yin, Eden - In: The belt and road initiative : opportunities and …, (pp. 345-364). 2020
Persistent link: https://www.econbiz.de/10013184399
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Finanzkapital in the twenty‐first century
Dholakia, Nikhilesh - In: Critical perspectives on international business 7 (2011) 1, pp. 90-108
elaborated by presenting seven “theses” that probe the nature of Finanzkapital prior to, during, and after the Great Recession of …
Persistent link: https://www.econbiz.de/10014701755
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Bubble or not? (How Canada s real estate boom has defied the global financial crisis)
Urstadt, B. - In: Strategic Direction 27 (2011) 1
Persistent link: https://www.econbiz.de/10015011638
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A broader view of risk
In: Strategic Direction 27 (2011) 3
Persistent link: https://www.econbiz.de/10015011666
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Spain s survival of the fittest (how Spanish banks are coping with the aftermath of the financial crisis)
In: Strategic Direction 29 (2013) 4
Persistent link: https://www.econbiz.de/10015011961