Narrow search
Showing 1 - 10 of 212
Cover Image
Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001468264
Cover Image
Marknadsföring i tjänsteföretag
Grönroos, Christian - 1987 - 2. uppl
Persistent link: https://www.econbiz.de/10000742470
Cover Image
Strategic management and marketing in the service sector
Grönroos, Christian - 1984
Persistent link: https://www.econbiz.de/10000684263
Cover Image
From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
Cover Image
Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
Cover Image
Lönar sig service och f°ar man betalt för den? : En teori om relationskostnader
Grönroos, Christian - 1996
Persistent link: https://www.econbiz.de/10000935151
Cover Image
Konkurrenskraft i servicesamhället
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 40 (1987) 3, pp. 137-144
Persistent link: https://www.econbiz.de/10001035530
Cover Image
Att kommunicera med kunden : dialog eller bra parallela monologer?
Grönroos, Christian - In: Bank, kund och samhälle i globaliseringens tid : en …, (pp. 91-103). 2003
Persistent link: https://www.econbiz.de/10001757555
Cover Image
Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
Cover Image
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572