Similar Search Results - EconBiz

No future without the past? : Predicting churn in the face of customer privacy

Holtrop, Niels; Wieringa, Jaap E.; Gijsenberg, Maarten J.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 154-172

Persistent link: https://www.econbiz.de/10011671950

Creating value with data analytics in marketing : mastering data science

Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; … - 2022 - Second edition

"This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable...

Persistent link: https://www.econbiz.de/10012542862

The market for privacy : understanding how consumers trade off privacy practices

Eggers, Felix; Beke, Frank T.; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 4, pp. 341-360

Persistent link: https://www.econbiz.de/10014424484

The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development

Verhoef, Peter C. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001658721

Explaining purchases of organic meat by Dutch consumers

Verhoef, Peter C. - In: European review of agricultural economics : ERAE 32 (2005) 2, pp. 245-267

Persistent link: https://www.econbiz.de/10002994617

Multichannel customer management strategy

Verhoef, Peter C. - In: Handbook of marketing strategy, (pp. 135-150). 2012

Persistent link: https://www.econbiz.de/10009530866

Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]

Verhoef, Peter C. - 2012

Persistent link: https://www.econbiz.de/10009533687

Customer experience creation in today's digital world

Verhoef, Peter C. - In: The Routledge companion to strategic marketing, (pp. 107-122). 2021

Persistent link: https://www.econbiz.de/10012498440

Omni-channel retailing : some reflections

Verhoef, Peter C. - In: Journal of strategic marketing 29 (2021) 7, pp. 608-616

Persistent link: https://www.econbiz.de/10012608881

Effects of shopping related factors on the intention to adopt teleshopping for food products

Verhoef, Peter C.; Langerak, Fred - 1998

Persistent link: https://www.econbiz.de/10000168162

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