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Coupon or my privacy : how consumers choose to disclose their personal information and accept mobile location-based advertising (LBA) through privacy calculus

Ryu, Sann - In: Journal of consumer behaviour 22 (2023) 5, pp. 1158-1172

Persistent link: https://www.econbiz.de/10014380355

Online luxury goods with price discount or onsite luxury goods with luxury services : role of situation-specific thinking styles and socio-demographics

Ryu, Sann - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305952

Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity

Ryu, Sann - In: The journal of product & brand management 33 (2024) 1, pp. 162-178

Persistent link: https://www.econbiz.de/10014485726

Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge

Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89

Persistent link: https://www.econbiz.de/10012821766

The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth

Ryu, Sann; Park, Jungkun - In: Journal of retailing and consumer services 55 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012268993

Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation

Ryu, Sann; Vargas, Patrick - In: Journal of marketing communications 27 (2021) 7, pp. 780-798

Persistent link: https://www.econbiz.de/10012653590

Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality

Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012800195

The eWOM adoption model in the hospitality industry: the moderating effect of the vlogger’s review

Le, Hoang Tran Phuoc Mai; Ryu, Sann - In: Journal of Hospitality and Tourism Technology 14 (2023) 2, pp. 225-244

Purpose Vloggers (video bloggers) have emerged as a new phenomenon in social media marketing, especially in the hotel industry, where user-generated reviews can strongly influence purchase decisions. Therefore, this paper aims to build an electronic word-of-mouth (eWOM) adoption model (EAM) that...

Persistent link: https://www.econbiz.de/10014874249