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This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the...
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The innovation ecosystems in economies dependent on natural resources use these assets as fundamental capital to promote development and economic growth. Ensuring the lasting sustainability of these economies represents a difficult challenge, especially in a context of limited and irreplaceable...
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