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With the rise of social media and streaming platforms, firms and brand-owners increasingly depend on influencers to attract consumers, who care about both common product quality and consumer-influencer interaction. Sellers thus compete in both influencer and product markets. As outreach and...
Persistent link: https://www.econbiz.de/10014287344
We model an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer market...
Persistent link: https://www.econbiz.de/10013310961
We provide the first model of an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer...
Persistent link: https://www.econbiz.de/10013311475
Persistent link: https://www.econbiz.de/10015071031
We introduce a general approach for analyzing large-scale text-based data, combining the strengths of neural network language processing and generative statistical modeling to create a factor structure of unstructured data for downstream regressions typically used in social sciences. We generate...
Persistent link: https://www.econbiz.de/10015145119
We conceptually identify and empirically verify using marketplace lending data the features distinguishing FinTech platforms from non-financial platforms: (i) Long-term contracts introducing default risk at both the individual and platform levels; (ii) Lenders' investment diversification to...
Persistent link: https://www.econbiz.de/10015145124
The rise of super-app digital wallets provides not only a conduit to banks but also internal payment options, including Buy-Now-Pay-Later (BNPL). We examine, for the first time, transactions matched with merchant and consumer information, from a leading e-wallet super-app, and complement the...
Persistent link: https://www.econbiz.de/10015145129
We develop a dynamic model of platform economy where tokens derive value by facilitating transactions among users and the platform conducts optimal token-supply policy. Token supply increases when new tokens are issued to finance platform growth and to reward platform owners. Token supply...
Persistent link: https://www.econbiz.de/10012481113
The rise of centralized mining pools for risk sharing does not necessarily undermine the decentralization required for permissionless blockchains: Each individual miner's cross-pool diversification and endogenous fees charged by pools generally sustain decentralization, because larger pools...
Persistent link: https://www.econbiz.de/10012479545
We develop a dynamic asset-pricing model of cryptocurrencies/tokens that allow users to conduct peer-to-peer transactions on digital platforms. The equilibrium value of tokens is determined by aggregating heterogeneous users' transactional demand rather than discounting cashflows as in standard...
Persistent link: https://www.econbiz.de/10012481805