The pre-university education in Romania goes through a transitional period which requires changes in the educational management. To level undergraduate, have conducted a case study, which identified the opportunity to obtain excellent qualification of the new classification system ARACIS by...

Corporate Social Responsibility is a concept that refers to the debt that companies (such as social actors) have to all parties involved in the conduct of their alleged economic activity. The concept refers to all categories of companies, from micro enterprises to multinationals. Debt companies'...

The very high exposure of the American banks during the past years, by investments on the real estate market and on those markets related to it, has generated the current financial crisis. Many investment banks and insurance companies have become casualties of the financial crisis, being...

The problematic area of the tourism destination image has a high expansion in marketing, the efforts of its conceptualization and phenomenalism being remarkable among specialists. In this context, the authors propose a systemic approach, the result of which refers to a model regarding the image...

The problematic area of the tourism destination image has a high expansion in marketing, the efforts of its conceptualization and phenomenalism being remarkable among specialists. In this context, the authors propose a systemic approach, the result of which refers to a model regarding the image...

In the course of time customers’ satisfaction raised many disputes and can be defined by various authors as a “generalized attitude, based on a cognitive comparison and an affective component” (Homburg, Stock, 2001). One of the requests of the studies regarding satisfaction is the...

Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.

In legatura cu aplicarea unor metode indirecte de cercetare stiintifica a pietei, in general, precum si referitor la utilizarea unor metode directe, in literatura de specialitate se gasesc numeroase detalii, astfel incat, neconstituind scopul nostru, nu vom starui asupra prezentarii lor. Cu...

This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the...