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"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at...
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This paper studies a class of tractable jump-diffusion models,including stochastic volatility models with self-exciting jumpsfor stock returns and variance processes. We employ the Markovchain Monte Carlo (MCMC) method to implement model estimation, andinvestigate the performance of all models...
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