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No future without the past? : Predicting churn in the face of customer privacy

Holtrop, Niels; Wieringa, Jaap E.; Gijsenberg, Maarten J.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 154-172

Persistent link: https://www.econbiz.de/10011671950

From data acquisition to validation : a complete workflow for predicting individual customer lifetime value

Nie, Dongyun; Scriney, Michael; Liang, Xiaoning; … - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 321-341

Persistent link: https://www.econbiz.de/10015137906

Airline customer lifetime value estimation using data analytics supported by social network information

Çavdar, Ahmet Birol; Ferhatosmanoğlu, Nilgün - In: Journal of air transport management 67 (2018), pp. 19-33

Persistent link: https://www.econbiz.de/10011807117

Automatic customer targeting : a data mining solution to the problem of asymmetric profitability distribution

Rogić, Sunčica; Kašćelan, Ljiljana; Kašćelan, Vladimir - In: Information technology and management 23 (2022) 4, pp. 315-333

Persistent link: https://www.econbiz.de/10013433706

Fostering B2B sales with customer big data analytics

Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98

Persistent link: https://www.econbiz.de/10012212211

Customer churn prediction for commercial banks using customer-value-weighted machine learning models

Wu, Zongxiao; Li, Zhiyong - In: The journal of credit risk : published quarterly by … 17 (2021) 4, pp. 15-42

Persistent link: https://www.econbiz.de/10013185682

Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk

Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028

Persistent link: https://www.econbiz.de/10014338467

Valuing subscription-based businesses using publicly disclosed customer data

McCarthy, Daniel; Fader, Peter; Hardie, Bruce G. S. - In: Journal of marketing 81 (2017) 1, pp. 17-35

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The lifetime value scorecard: From E-metrics to internet customer value

Bonacchi, M.; Ferrari, M.; Pellegrini, M. - In: Performance measurement and management control : …, (pp. 193-226). 2008

The aim of this chapter is to develop a performance measurement framework for understanding the relationships among drivers of customer profitability in internet companies. We recognize an opportunity to improve management control systems for internet companies, where performance measurement...

Persistent link: https://www.econbiz.de/10015383239

Understanding the value of customer data

Green, Andy - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 3, pp. 221-233

Persistent link: https://www.econbiz.de/10009490036