Purpose: The purpose of this paper is to determine the key factors influencing mobile shopping adoption intention and actual usage in the backdrop of the moderating effect of gender and age. Design/methodology/approach: The study identifies eight independent variables including two relatively...

Purpose This paper aims to understand the factors that affect consumers’ adoption of mobile wallet as an alternative method of making payments to purchase goods and services. Design/methodology/approach A survey of over 210 mobile phone consumers was made. The study added two additional...

Purpose - Role of digital channels in car buying has increased manifold and consumers are making significant use of various digital channels throughout the decision-making process. However, there are very less number of studies available if one wishes to understand the specific reason(s) for the...

Today, people are living in the digital environment. Earlier, internet was used as the source for information sharing, but now life is somewhat impossible without it. Everything is linked with the World Wide Web, whether it is business, social interaction or shopping. Moreover, the changed...